Well, phew. We got the game out on time. It’s all over. Not really, because we’re up to our eyeballs in DLC development (like the scripts I should be working on, which is why I’m writing this at lunchtime, don’t tell anyone), but Kinect Sports: Season Two is out there on the shelves and selling. These are some of the related social media shenanigans during the build-up and launch.

Yes, the launch: first North America, then Asia/Down Under, then Europe. There was a demo, there were at least a couple of TV ads, a ‘vidoc’, launch trailer and the Kinect Sports Network, amongst many other things. The Ice Bar in London hosted a launch party (our own wasn’t half bad either), the ‘Your Kinect’ Experience toured the UK, the game showed up in Sky 1′s Spy alongside its sponsorship of A League of Their Own, and professional alpine athletes Chemmy Alcott and Jenny Jones threw themselves into the mad rush. Meanwhile there was a brief sighting of the game’s Baseball-themed Japanese cover as we dished out tips on using the Kinect Tuner and a reminder of the game’s accompanying free month of Gold. Is that everything? Ye Gods.

It didn’t feel as if there was any time for other things to happen, but Perfect Dark XBLA was Deal of the Week somewhere along the way and we also bid Twisted Pixel welcome to the MS first-party funhouse. Outside, the world rumbled on as before: the Killer Instinct reminiscence came from Games Radar, we saw GamePro get caught up in Viva Piñata, and Rareware Archives positively erupted with lists based on identity crises, long-lasting characters and Halloween.

The weather might have been rubbish, but there was cake; Neal’s contract may have ended, but he never let up on those inspirational Facebook Kinect Sports Stars (one, two, three); our bright ideas may have been debatable, but Twitter continued to teach us new expressions. Oh, and there were demands. For everything. And then a bit more.

No doubt there’ll be more of that malarkey even as the Season Two machine rolls on towards Thanksgiving and Xmas. We’ll keep you posted. If you furiously resent the gap between these round-ups, just skip along and follow us on Twitter and/or Facebook (in Rare Ltd. or Kinect Sports varieties). Quick! Someone’s coming! Get Excel back up!